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Sunday, December 04, 2016

Complaint: Cadburys & The Smaller Chocolate Bar Sizes

Dear Cadbury's

OK I'm overweight.  Not horrendously so but I am a good 10kg above the weight that one should be.

I don't eat a huge amount of chocolate.  My main issue is not doing any exercise - I refuse to go to the gym as I don't want people to think I am one of those gym types, and I never get laid as I only get fat matches on Tinder - and when I say fat, I mean phat fat.  I am sure that they are lovely girls but I have enough difficulties getting aroused at my age as it is (36).

Yet I note that you have stolen some of my chocolate bars yet again - this time taking 6g off a Cadbury Wispa.

Why do you think it is acceptable to make chocolate bars lighter in the same way that my drug dealer thinks that a gram should be 0.7 of a gram?  Being short-changed by my drug dealer is unacceptable.  Being short-changed by my chocolate dealer is also unacceptable.

In future, please simply put the price up.  I and most other chocheads can handle the idea that cocoa commodity prices have gone up.  We can understand exchange rate differences.

Just be honest with us and stop sneakily making our chocolate bars shorter.

By the way, the Daily Milk Oreo bar is a revelation in chocolate.

All the best
James


Thank you for contacting us about the Cadbury Dairy Milk range.

I was most concerned to learn of your disappointment with this product and that you feel the pack represents poor value for money.

Cadbury has long offered its chocolate in a range of sizes and shapes and these have regularly changed over the years. This particular change is driven by the need to keep our bars competitively priced in the face of rising ingredient costs which have been well documented recently. Some of our competitors have chosen to increase the price of their products, but we wanted to maintain a great price point for consumers and customers so have removed some weight to allow us to do that.

Whilst the price will remain the same, the move to reduce the size has meant that we are able to avoid raising our prices in light of the soaring cost of food and drink manufacturing in the UK.

We do feel that we are offering good value, in what is a particularly competitive market.

We very much value your feedback and would extend our thanks to you for taking the time and trouble to contact us.

Consumer Relations Team